AEO — Answer Engine Optimisation

Answer Engine Optimisation, or AEO, is making sure your business gets named in the answer an AI assistant gives, instead of only appearing in a list of links. It works by structuring your content and facts so ChatGPT, Gemini and Google AI Overviews can quote you accurately and confidently.

By being quotable and consistent. Answer the question plainly on your own site, keep your name, address and services identical everywhere they appear, add structured data the models can read, and earn mentions on sources the models already trust. There is no way to pay for placement — it is earned, which is why being early matters.

Yes, and being early is the whole advantage. The businesses AI names now hold that ground as usage grows, and almost nobody in this market is doing the work.

SEO ranks your pages in the list of blue links. AEO gets you named inside the AI answer itself. GEO shapes how generative models describe you when they write about your category. They stack, and we do all three.

We ask the engines. We track the questions buyers in your category actually ask and record whether your name appears in the answer, month on month.